CIM Becomes First Conservatory to Launch Multi-Platform Mobile Application

(CLEVELAND, OHIO) November 11, 2010 - The Cleveland Institute of Music (CIM) just announced the launch of its mobile application (app) for the iPhone and Android mobile platforms, in addition to a Mobile Website for Blackberry/Palm/Symbian Smartphone users, in partnership with InstantEncore.com. CIM is the first conservatory to launch applications for all three platforms simultaneously.

"The Cleveland Institute of Music is both proud and excited to be on the forefront of the next generation of technology, uniting the history and tradition of great music with the future of the young musician of today," said CIM President Joel Smirnoff. "We're grateful to InstantEncore for providing us with the tools to make this achievable."

The mobile applications will allow users to access CIM content through their handheld devices, including:

• CIM in the News
• CIM's concert calendar
• Streaming concert audio
• Videos of performances
• Photos, and more!

Smartphone users can download the application from their mobile market place, or visit cim.edu from their mobile devices to be directed to the Mobile Web. Both the app and access to the Mobile Web are free.

Co-Founder and COO of InstantEncore.com Margo Drakos said, "CIM is an industry leader for virtually delivering concerts via audio and video on the web, and today is continuing its innovation into the mobile space. For the first time globally, students, faculty, parents, alum and fans will be able to enjoy the incredible music-making happening at CIM anytime, anywhere, from any mobile device. InstantEncore is honored to be launching the first music conservatory complete mobile application package with CIM."

Since its founding in 1920, The Cleveland Institute of Music has offered a world class education to students from age 3 to 93 and provided concerts for the community. As a top-tier conservatory, CIM's student body is very diverse: 25% international students, 60% from other U.S. states, and 15% from Ohio. Eighty percent of the Institute's alumni perform with the world's most acclaimed musical organizations, in major national and international orchestras and opera companies, as soloists and in chamber ensembles, and hold prominent teaching positions world-wide. CIM maintains a close relationship with The Cleveland Orchestra, with 40 members of The Orchestra serving on its faculty; 37 alumni currently hold positions with The Orchestra. For further information, visit cim.edu or call 216.791.5000.

InstantEncore.com is a classical music platform providing 21st Century tools for musicians and arts organizations to harness the power of the internet to connect with fans anywhere, anytime.