November 23, 2011

CIM Hosts First Live Concert Video Stream to Mobile and Web by a College or University

CIM will be the world's first university or conservatory to video stream a live concert on both its mobile app and website. The second half of a concert performed by CIM's own Daniil Trifonov, winner of the Tchaikovsky Competition Grand Prix, Gold Prize and Audience Prize, will be streamed free of charge.This concert, the second in CIM's 2011-2012 Mixon Hall Masters Series, has sparked great interest and is sold out.

This will be the first live video event presented by an institute for higher education to a global audience across all Smartphone platforms - including CIM's mobile optimized website and the CIM Android and iOS Apps (for iPhone, iPad and iPod Touch), available for free download through App Stores. This unprecedented event provides music lovers around the world a unique opportunity to experience the artist that The New York Times wrote has a "scintillating technique and a virtuosic flair."

CIM President Joel Smirnoff stated, "We are excited to offer this incredible mobile video streaming event that redefines the term 'audience' for a live performance. We are delighted to be working with CIM trustee and alumna, Margo Drakos and InstantEncore, and we think it entirely appropriate that our first streamed concert be the Cleveland debut of the world's newest piano star (and CIM student), Daniil Trifonov. I would like to warmly welcome our new mobile app audience to CIM's beautiful Mixon Hall for this occasion."

Ms. Drakos, co-founder of InstantEncore, shared, "We are honored to be collaborating with CIM to bring this concert from spectacular Mixon Hall to a global audience. Congratulations to CIM for cultivating the next generation of artistic leaders while utilizing the medium of our time, technology, to cultivate the audiences of tomorrow."

Fans can download the free CIM Android or Apple App by searching for "CIM" or "Cleveland Institute of Music." Once installed, app users will receive a push notification on their phones directing them to open the live video stream when the event is about to begin.