July 7, 2021
CIM’s First-Ever Director of Digital Media to Lead, Teach and Inspire
Cleveland Institute of Music looks to an increasingly digital future with the appointment of Alison King as its first-ever Director of Digital Media. In this newly created role, King will elevate and expand CIM’s digital presence, establish new digital programs, develop curriculum and teach digital media skills to the Institute’s students and serve as CIM’s digital ambassador to the global community.
King most recently was director of marketing and business development at the Curtis Institute of Music in Philadelphia, where she oversaw production of digital content and growth of community engagement, and drove the product strategy for the school’s first online mentorship program.
“It is a real pleasure to welcome Ali to CIM and to Cleveland,” said CIM President & CEO Paul W. Hogle. “Her creativity, technical competence and coaching approach, as well as her entrepreneurial spirit, make her a dynamic addition to the CIM community. The future of classical music will require extraordinary digital competence, and Ali will help us to rethink this essential dimension. As our digital ambassador, she will have a significant and lasting impact on CIM’s second century.” King began her role full time at CIM on July 1.
Originally from St. Louis and a classically trained pianist, King has previously worked in user experience research at Comcast and arts advocacy at The Pew Charitable Trusts. In 2017, she founded and ran a locally-sourced stationery company, Groundswell Greetings, which was acquired by Philadelphia-based retailer Pomelo in 2020. She offers digital media consulting to a growing roster of independent artists and creative small business owners.
King holds a bachelor’s degree in anthropology from Haverford College and an MBA in business management from Temple University’s Fox School of Business.
Photo by Traci Elaine Photography.